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Coinbase and Amex Team up to Reward Credit Card Spending With Bitcoin—Not Points

Coinbase and American Express just dropped a metal credit card that turns everyday spending into Bitcoin rewards. The partnership brings together traditional finance and crypto in a way that actually makes sense for regular users. Instead of earning points that expire or get forgotten, cardholders accumulate Bitcoin with every purchase.

The Coinbase One Card offers up to 4% rewards in Bitcoin, though most purchases earn a minimum of 2%. That’s pretty solid compared to typical cashback cards. The catch? You need a Coinbase One subscription to access it, which runs as a monthly service. The monthly subscription fee for Coinbase One is $29.99, with a lower-tier plan available at $4.99. However, Basic tier members can earn up to 4% bitcoin back on purchases with no added charge beyond their subscription fee. This exclusivity might seem limiting, but it’s part of Coinbase’s broader strategy to build recurring revenue streams.

The 4% Bitcoin rewards beat most cashback cards, but you’ll need that Coinbase One subscription first.

What makes this card interesting goes beyond just the rewards. It comes with all the American Express perks people actually use—purchase protections, premium experiences, and tailored offers. The card itself is metal and features a line from Bitcoin’s genesis block, which is either incredibly cool or trying too hard, depending on your perspective.

First Electronic Bank issues the card in partnership with Cardless, while Amex provides the network infrastructure. This arrangement lets Coinbase focus on what it does best—crypto services—while leaving the traditional banking stuff to established players. Smart move, honestly.

The timing couldn’t be better for Coinbase. Subscription services generated $698.1 million for them in Q1 2025 alone. Adding a premium credit card to their subscription bundle just makes the monthly fee easier to justify. For users who already hodl Bitcoin, earning more through regular spending is a no-brainer. Unlike stablecoins that maintain 1:1 value ratio with the dollar, Bitcoin rewards offer potential upside as the cryptocurrency appreciates over time.

Registration is currently open for the waitlist, with cards expected to ship this fall. Whether this becomes the must-have card for crypto enthusiasts or just another rewards option remains to be seen. But combining Bitcoin rewards with American Express benefits creates a compelling proposition that bridges the gap between traditional finance and crypto.

The real question isn’t whether this card will succeed—it’s whether other financial institutions will follow suit. When major players like Amex start integrating crypto rewards, it signals a shift in how mainstream finance views digital assets.