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Trump Media Plans Massive $12B Share Offering to Back Bold Bitcoin Treasury Push
Trump Media & Technology Group launched a massive $12 billion share offering that could reshape its financial playbook. The company filed paperwork with the SEC to register 84,657,181 shares of common stock, marking one of the largest capital raises in recent memory for the social media company. The S-3 registration filing on Thursday, June 6, 2025, positions the company to access public markets for substantial capital.
This ambitious move comes hot on the heels of DJT’s recent $2.44 billion fundraising round specifically earmarked for establishing a bitcoin treasury. CEO statements reveal the company views bitcoin as the “apex instrument of financial freedom,” signaling a dramatic pivot toward digital assets. The new bitcoin holdings will join the company’s existing $759 million in cash and equivalents reported in Q1 2025. Similar to how traders use Tether for liquidity during market volatility, Trump Media seeks to leverage digital assets for financial flexibility.
DJT raises $2.44 billion to build bitcoin treasury, viewing crypto as the apex instrument of financial freedom
The timing might raise eyebrows among investors. DJT shares closed at $20.12 on June 6, 2025, dropping over 8% that day alone. Year-to-date performance paints an even grimmer picture, with the stock losing nearly a quarter of its value by late May. Despite these headwinds, the company pressed forward with its crypto ambitions.
Trump Media isn’t just hodling bitcoin for the sake of it. The company filed paperwork to launch its own bitcoin ETF, tapping Crypto.com as the exclusive custodian and prime execution agent. The ETF, named B.T., will hold bitcoin directly and aim to reflect its price performance. Yorkville America Digital will sponsor the ETF, which awaits SEC approval before launching later in 2025. This represents a significant expansion beyond Truth Social‘s core social media business into streaming with Truth+ and fintech through Truth.Fi.
The recent private placement attracted approximately 50 institutional investors, raising $2.5 billion through a mix of $1.5 billion in shares and $1 billion in zero-coupon convertible bonds. These funds will fuel the company’s transformation into a digital asset powerhouse.
Regulatory hurdles remain the biggest wildcard. The bitcoin ETF requires both SEC effectiveness and 19b-4 approval before launch. Forward-looking statements from the company acknowledge these contingencies while maintaining optimism about the strategic shift.
For now, investors must decide whether DJT’s bitcoin treasury strategy represents visionary leadership or a risky gamble in an already volatile market.
